ISAAC Heating and Cooling

Challenge: A large regional heating and air conditioning business had grown in sales and customers but had lost track of their brand personality. Confusion existed with multiple logos, literature looks and messages. Positioning between the company’s residential and commercial units was inconsistent.

Solution: A competitive brand plotting session was held off-site. Clear leadership areas and core cultural values became clear differentiators to the competition.
This "company consensus" led to a positioning which operates as a communications umbrella over both vertical business units.
A corporate unification program was put into place and a new message crafted.
The program was completed with the development of a new logo and tag line, fresh and friendly illustrations, a new message and new corporate and divisional product literature.

Result: This refreshed brand look and story drove all communications with consistency and has energized the sales force and made it easier for prospects to choose Isaac Heating.