Bruegger's Bagel Bakeries

Challenge: The Communications Manager was experiencing frustration and loss of efficiency in micro-managing her interface with multiple suppliers.

Solution: A “single source” GCR/partnering process was established which, with a single phone call, delivers both concept and production solutions from multiple providers. Without adding personnel, the Communications Manager has experienced savings of both time and energy in managing marketing communications challenges.

Result: Improved graphics standards, cost control and production capabilities for all communication elements is now a “standard.”